Sunday, June 29, 2014

The Big Problem Equity Crowdfunding Platforms Face


The Big Problem Equity Crowdfunding Platforms Face
Posted on January 7, 2014 by Michael Ibberson Updated January 7, 2014


Equity crowdfunding platforms encounter several challenges. The SEC knows this better than most, but there are more than just regulations standing in the way of this industry. While investors and project creators must tread carefully when raising capital, the many portals online face several obstacles of their own.

Once such challenge has been called the “Due Diligence Dilemma.” In the US, most equity crowdfunding platforms have a very low project acceptance rate — anywhere from 1-5% — meaning that portals must perform a substantial amount of due diligence in order to approve only a handful of applicants per few hundred. While this, in itself, poses a great amount of work, the real trouble may lie in the illusion of safety that results.

Portals with very low acceptance rates appear as the smarter investment compared to those with lenient filters. If investors believe that portals have done the due diligence for them, they may feel less inclined to conduct research themselves. Although this will not be a concern for seasoned investors, it’s a problem for those entering the market for the first time. If start-ups on a portal fail, investors may blame the website for their losses, generating poor publicity, which, in crowdfunding, is a huge deal.

On the flip side of things, portals may find difficulties raising awareness for certain campaigns since many start-ups try to hide from the public while in a volatile state. Although this would inevitably lead to the campaign’s failure, it’s still a situation portals and crowdfunders must both consider before moving forward. Determining the readiness of a given project will be important as competition between platforms increases.

Since reputation plays such an important part in a portal’s success, attracting investors who will put these worries to rest is paramount. Finding the balance between a healthy start-up and investor population is not so easy, however. Without a large population of investors, crowdfunders see no chance of success, and without enough lucrative projects, investors look elsewhere. As equity-crowdfunding portals scan more and more traffic to achieve this balance, things may get overwhelming. How they handle their due diligence under such circumstances will become a leading factor for industry success.


The art of cliffhangers






It is an undeniable truth: a reader’s emotions are at the mercy of the author.



And a cliffhanger is a pretty infallible way to pull strong emotional reactions from readers. We’ve all run into a cliffhanger: an abrupt ending or a thrilling plot twist during a moment of elevated drama, introduced to maintain suspense.



Cliffhanger-induced emotions range from elated anticipation for the next installment of the story, to pleasant introspection on subtext, frustration for the prolonged suffering of a character, and even blind rage at a cruelly timed cutoff.



Any of the above reactions could be part of a writer’s devious plan to entertain readers. It’s a strong literary device when well written. But unless it serves some vital purpose, anger should not be the emotional goal for writers.



Endings, regardless of closure, often stay foremost on our minds when recalling a finished book, so it’s important to leave readers with a good impression. Cliffhangers need to be employed wisely and craftily.



Done well, cliffhangers are a great strategy to keep readers engaged, quickly turning to the start of a new chapter. They’re also a strong marketing tactic, driving readers to purchase the next installment of a series. A great cliffhanger leaves the reader excited, anxious, even desperately craving, to know what happens next. Most of the time, it works in the author’s favor, like those on this list.



Done poorly, it leaves readers unfulfilled and with too many unanswered questions: Did the author intend to do that? Did I miss something? Am I supposed to draw my own conclusions? Why would that character do such thing? Or—most commonly asked, especially after chucking said book with bad cliffhanger at the nearest wall—that’s it? Why would this author play so callously with my emotions this way?



For a book ending on a cliffhanger, yes, it does play with readers’ emotions in the last few pages. That’s simply the nature of the beast. However, it also needs to respect the first 300-or-so pages that have built up to this thrilling ending. Why follow the characters through all the ups and downs, page after page when we don’t receive a reward?



Readers don’t appreciate feeling frustrated and dissatisfied. They want to know all the work they’ve put into reading your book was worthwhile.



A cliffhanger employed in a series can be appropriately timed and reveal just enough new information to tease the next book, while still tying up each individual installment. The key is to thoroughly strategize an overarching plot line to connect all of the books, while developing a self-contained plot in each installment. That way, you leave the reader with enough answers to have a [mostly] complete and satisfactory ending with each book.



Using cliffhangers at the end of a chapter is also a stellar technique—they are page-turners. Ending the chapter by sending your character to bed is fine if it the closing of the scene calls for it—but let’s face it, it doesn’t drive your reader to the next chapter.



Cliffhangers lead readers to the next chapter and call up that infamous internal promise to read “just one more chapter” before they go to bed. Chapter cliffhangers need to be used sparingly, though. Consistent abrupt endings only leave readers exhausted; readers still feel smaller cycles of anticipation and closure throughout the novel.



Bottom line: writers need to ask themselves if their story is being fair to their readers.



Sloppy writing, easy outs, vague story endings, and cheap selling tactics do not make the cut or readers’ approval. Be sure to tie up as many loose ends as possible and give readers some sense of fulfillment and closure. Otherwise you risk losing your readership.



How do you define a good cliffhanger? Read any lately that left you happy or frustrated?




Solving the Riddle of Discoverability



Brooke Kinley Adventures
Journalist. Adventurer. Sister. Outdoorswoman.

Solving the Riddle of Discoverability by AS Bond

As a new self published author, I quickly realized that the main challenge facing me in selling my books is ‘discoverability’. Or, in other words, making your book stand out and be seen; a particularly difficult task when you don’t have a major publisher getting reviews on your behalf in national newspapers, or buying window space in Waterstones. That’s where BooksGoSocial.com helped me, but it’s a part of a very big puzzle. Book marketing for yourself is a time consuming, difficult and even creatively challenging, but ultimately of course, very rewarding.

Patriot, A Brooke Kinley Adventure is my first self published novel, I was surprised at just how much hard work is involved! I’m not even talking about writing it; that’s a whole other blog post! I approached publishing Patriot as professionally as any publishing company and just managing the entire process was a full time job for several months. First, I had to research all the options for self publishing, right down to the minutiae of ISBN numbers, distribution options etc. This took two months. Then, I had to organize the editing, the formatting, the jacket design, the publishing (print and ebook) as well as my own business administration.

Yet it is the marketing that has been the real challenge. Like many authors, I’m focused on actually writing books. That’s the bit I enjoy, the thing I’m pretty good at (and I’ve been doing it for publishers both global and regional, as well as self publishing for almost two decades now). So, when it came to getting word out about my first novel, I was left wondering; where to start?

With my traditional background – and a few handy contacts from my career as a freelance journalist – I began with the solid stuff; press releases to relevant publications, asking for reviews, offering articles on related topics, that sort of thing. First lesson learned; start early. I mean really early, like 3 months before publication. That’s a difficult thing for self published writers to get to grips with, as you need a supply of print galleys and a digital version to get any big print publications to even look at your work. Plus, that’s assuming you ‘forget’ to mention it’s self published and you have a demonstrable track record and/or a killer hook to get their interest in the first place. How many self published authors have the book ready to go three months before publication? Well, if you want your novel considered by a national women’s magazine, or a big player like Fresh Fiction in the USA, you have to hold back and show some patience. It may pay dividends!

Many self publishers have tiny or non-existent budgets and depend on social media to market their books. This was a real learning curve for me, and I’m still travelling. Twitter (great), Facebook (variable), website (essential) and a blog (definitely essential) all work together, but you need more. Sign up to book discussion and recommendation websites, such as Goodreads.com, engage with other writers and readers by reviewing books, commenting on threads. There’s a world of social interaction out there and while the measurable impact of any particular part is impossible to quantify, what is clear that without it, your book will almost certainly sink without trace.

What I have also learned is to evaluate all the offers from companies for a) track record; can they do what they are claiming? b) can you do it yourself? c) can someone else do it for less? There are a lot of people out there trying to sell you market exposure. Be very careful. It would b easy, for example, to spend several thousand dollars on getting reviews by top Amazon reviewers and other types of Amazon based promotion, but it is actually free and easy to find out who are the top reviewers yourself and contact them directly. Similarly, there are many guides and books out there (some free, most at very low cost), as well as uTube videos etc on how to make Amazon work for you.

Among all this cacophony of marketers trying to sell to you, BooksGoSocial.com are really useful. They offer to showcase your first page free (‘free’ is a great twitter hashtag to get noticed) and multiple twitter accounts promoting your work, not to mention plenty of good ideas for practical, low cost marketing techniques for you, as author to put into practice straightaway. They are a great example of a low cost, high promotion tool that can really help with that thorny problem of ‘discoverability’. I did my homework before I signed up and they passed with flying colours.

What it all comes down to is putting in the time and the energy. You are learning a new skill. The best thing is, you then apply it to your own business; your books. The market is out there, so get stuck in and get your book discovered.

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Solving the Riddle of Discoverability by AS Bond June 16, 2014
PATRIOT Goes On Tour! June 11, 2014
Patriot Debuts at #13 in Amazon top 100 Best Seller-International Mystery & Crime! May 1, 2014
Q&A with author AS Bond April 24, 2014
Where you can buy PATRIOT April 24, 2014
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TriQuarterly: Not-quite-naked

TriQuarterly
Not-quite-naked

Dinah Lenney

Craft Essay
A writer friend of mine published a story, a family drama that featured a young couple and a difficult child. When her own daughter was old enough to read, she wanted to know, not if she was the baby in the book, but if her mother’s feelings for her back then were the ones she’d written about.

And another friend includes, in every novel she writes, a man with a habit—always the same gesture, a recurring trope—that irritates his wife. And yet. In life, her husband continues to do the irritating thing. All these books later, he doesn’t seem to notice or care. But I do.

*

I like to joke that I watch what I write about my husband and children. Because I want them to love me, I say. Actually, I’ve promised I won’t write about the kids anymore. Grown up as they are, their lives are not grist for my mill: I get it, I do. Still, my daughter teases now and then. “There’ll be no more of that,” she says. It’s not that she doesn’t trust me, not exactly—but she’s reminding me, lest I lose my place. And I reassure her: “This is why I write nonfiction.” Then I explain that it’s because I mean to choose what and how much I’m willing to tell. As a writer of fiction, I’d wind up baring it all, wouldn’t I? She makes a face. “What kind of fiction writer—,” she starts to say, then stops herself. In the first place, she knows (don’t we all): great writers of great fiction draw on their lives, their experience, their real-life relationships to tell their stories. In the second, even if they don’t, they’re suspect—that is, we readers are suspicious, how not?

*

Here’s Tim Parks in a recent issue of the New York Review of Books:

The narrator of Philip Roth’s Deception, himself called Philip Roth, tells his wife: “I write fiction and I’m told it’s autobiography, I write autobiography and I’m told it’s fiction, so since I’m so dim and they’re so smart, let them decide what it is or it isn’t.” For Roth there were few taboos left to break at this point and any partner of his could consider herselfwell-warned. With other writers much may be at stake.

And here’s Roth, himself, in the New York Times Book Review, having defended his fiction for the fiction it is. “As for the kind of writer I am?” he adds. “I am who I don’t pretend to be.” (Say what?)

And—a while back, also in the Times—in a piece titled “What Is Real Is Imagined,” Colm Toibin writes: “The world that fiction comes from is fragile.” About Mann and Beckett and Wolfe, he insists:

when it came to the moment when they were putting their stories together, working out the details, mixing memory and desire, they had no qualms, no problems aboutappropriating what they pleased. They used what they needed; they changed what they used. Their soft hearts became stony.

*

Why this preoccupation with fiction, Dinah? I’m supposed to be thinking about nonfiction; about point of view, “The Naked I” (a phrase coined by Margot Singer), as it informs voice in memoir and personal essay. No question it does. I’m convinced we come to the genre to keep company with the writer, that we are at least as interested in the who as the what—as in who’s telling the story, and why and how. However. Compulsive first-person narrator that I am, I feel a confession coming on.

Because I know why we read the stuff, but why do we write it? Do we mean to get naked? As if I could speak for everyone. That I can’t is among the most important reasons for each of us to get it right on the page. And this is why, when asked to confront “the Naked I” from every angle, I’m obliged to consider: Am I willing to strip down? All the way? To show everything? Or am I not only too encumbered, too fleshy, too flawed, but also too vain? Too devoted to “voice”?

*

Recently a poet friend, asked whether or not he prescribes or follows writing rules, answered with a quote from Roethke: “If you cannot mean then at least sing.” But as I understand what we do, it’s only if the prose is singing that a writer has a chance of saying what she means. “Sense follows sound,” wrote Leonard Michaels.

And Cynthia Ozick said, “Cadence. Cadence is the footprint, isn’t it?” That she said so in one of those Paris Review interviews titled “The Art of Fiction” shouldn’t trouble me—no surprise that writers of all genres are preoccupied with voice. But who actually has to get naked to find it? How naked exactly does she have to be?

*

Here’s Francine Prose, from an anthology called Who’s Writing This: Notes on the Authorial I with Self Portraits (edited by Daniel Halpern):

I often think that she would like me to disappear.
The evidence in support of this nearly incredible theory is that she never seems happier than when she is writing, when the work takes over . . . and seems to write itself . . . What pleases her is that she isn’t there, she no longer feels herself present, and I . . .
Someone else is writing, and both she and I have vanished.

For years I was an actor—almost straight out of college I went to acting school—if you’d asked me back then why, why go to school, I might have told you that I wanted to learn, among other things, to vanish—

But to vanish inside a part? If that’s what you want to do, you have to get naked first. Moreover, it’s not enough to get naked (this is what I used to tell my own students), you have stand up naked and turn around slowly. Which is terrifying and exhilarating—and, in some ways, a lot like writing when it’s going well.

The thing is—although either way the requirement is nakedness—most wannabe actors only think they want to vanish. Some are shy, perhaps, and acting sets them free. Many, though, have been made to feel self-conscious about their intensity—as if they were too passionate, too pungent. I was one those kids, my longings outsized, my feelings turned up too high for ordinary rooms. On a stage, however, framed by the proscenium, speaking and singing (living!) resonated with appropriate significance.

*

Jem Cohen’s gorgeous film Museum Hours, which came and went in a flash last year, is the story of a friendship struck up between a tourist and a guard in the Kunsthistorisches Museum in Vienna. It’s also very much about the relationship between life and art: How do we discern one from the other? What defines the latter? What’s it for? How is it supposed to make us feel? In the film—in the museum—lots and lots of nudes on the walls, enormous nudes. And long, slow scenes (it’s a long, slow, movie) of ordinary people staring them down. Then, suddenly, the ordinary people are naked themselves, framed by the filmmaker and the screen—and we in the audience are compelled to gaze on them as they gaze on the paintings.

The scene is funny and uncomfortable, at first. In the dark of the theater, it takes its time, allows us—compels us, that is—to reflect: When are we attracted or repelled by nakedness? When is it beautiful and when is it artful, and when are they one and the same? And who decides—the creator? If so, how does he choose how much to reveal? For isn’t the act of choosing requisite to art? Beauty can be accidental, right? But if art isn’t contrived—conjured and made—then what’s to distinguish it from life? And if we’re determined to make the distinction—equally determined not to label the work a “fiction”—how, without undermining its value, to convince a reader that it’s true? The answer must have something to do with sound, cadence, voice. Music, after all, isn’t real or imagined: it’s music. That’s what it is.

*

Here comes that confession (she starts to disrobe): first, as with acting, I don’t write to disappear, but rather to locate myself. But wait—which self am I talking about? What a stunner to discover—to have to admit—I am not only or even essentially the mother, the wife, the teacher, the student, the neighbor, the friend, the actor, the writer—even as I have tended to write firsthand accounts out of those relationships and situations. But wait again: Don’t fiction writers use first-person narration? Don’t they break the fourth wall? But they’re writing in character, yes? As if I’m not? Of course I am. Does it make a difference—does it say anything about my state of undress that I’m telling you so? I’m certain it does.

With a nod to Vivian Gornick—who so well defined the difference between the situation and the story—let me insist that whoever I am, whichever self I bring to the page, for the purposes of this essay, the story is that I locate that best and most honest self—my frankly honed persona, I mean—through my voice.

And (she stands before you not-quite-naked) the other story, for now anyway, is that I’m not able to find that cadence—that willingness to sing out—as a writer of fiction.

Why not? Well, having to do with my friend’s intelligent daughter, and my other friend’s impervious husband, and with another writer, hugely successful, with whom I am only slightly acquainted.

Let’s say she’s a redhead.

Let’s say she has a husband and six kids and lives in a house on a hill.

Let’s say she writes fiction in first, second, and third, and many of her stories feature a woman with red hair and a husband and six children, and they all live in a house on a hill.

Let’s say these stories are full of lust and infidelity. In the stories, which are gorgeous and painful and embarrassing (they feel so true), the woman betrays her family again and again. Meanwhile the author—the real-life redhead—continues to live with the husband and their brood in that hilltop house.

Or what if she’s not a redhead? What if she’s a blond with a lover and two kids in a condo: but let’s say, though I hardly know her, I recognize a moment, an expression I’ve seen in her eyes, as described in the eyes of the redhead in the story. If I see it, surely her husband, her mother, her father, her friends, her children see it too, yes?

I have yet another writer friend—a colleague who claims that she always assumes that everyone makes up everything. But I don’t. That’s not what I assume. I want to think, after Colm Toibin, that a fiction writer uses what she needs and changes what she uses. How else to make me believe that her fictions are true?

So what I’m conceding? (she begins to turn—) I’m not willing to make you guess—Is she naked? Is that she? To boot, I only feel authentically present—that is, willing to fail, and fail again, and fail better—in one genre: nonfiction. And to clarify: it’s my intention not so much to expose myself (though I have, though I do, though I will) as to bust myself in that act and, in that way, to get closer and closer not only to what I think and what I know, but to the possibility of bumping up against the truth of what I didn’t believe I would ever understand. Me, too, Mr. Roth—I am who I don’t pretend to be.

Which is not to confess to a failure of imagination, oh no. Although possibly to a failure of nerve. To my desire to control, as best I can, your impression of me. Except I do so nakedly—I’m not convinced I could fool you otherwise. I don’t want to fool you, that isn’t my aim, not at all. I only want to sing for you, in the key of my choosing and as well as I know how.


5 Things Learned While Writing a Short Story

5 Things Learned While Writing a Short Story

Yesterday, I broke a years-long drought writing creative prose; I published a 5,000-word short story to my Tumblr. The last time I wrote anything similar, I did so in Microsoft Works, in 1999, when I completed the third and final part of a series of novellas I wrote for a middle school contest. I fell out of the habit once I entered high school and never came back to it, sticking largely to abstract poetry all the way through college and beyond.

Why did I come back? Because I realized that my avoidance of creative prose was due to a wall I had erected in my head, between “writing” and “creative writing.” Even as churned out tons of words for papers, blogs, and client websites, there as always some part of me telling me that that writing didn’t count and could not intersect with or influence my more artistic ambitions.

I was developing skills in producing writing that was done but not perfect, under deadlines, but whenever I sat down to write fiction, I immediately froze up, feeling like I had to write Ulysses or Madame Bovary. It was as if I was flipping off the writing switch whenever I wasn’t writing nonsense about gendering, cloud computing, or video games. It was maddening, plus the specter of the perfectionist Flaubert didn’t help.

Ultimately, I got over the hump by reading about programming. Paul Graham’s essay “The Power of the Marginal” helped me become much less self-conscious, dispelling a lot of the illusions I had about how “insiders” assess work from “outsiders.” It finally felt ok to write for whomever I wanted, rather than some mythical academy. Here’s what I learned along the way.

Reading is pre-gaming for writing
I mean that in two ways. Certainly, writing is like a plant that grows from the seeds of what the writer reads. More immediately, though, I find it hard to just to sit down and write without having a stack of books at my side to read before, during, and after I write.

Reading something – anything – before trying to type is not just helpful, but necessary in my experience. Even if it is comedic play read as I try to write taut Hemingway-style prose, digesting someone else’s great writing before trying to make your own is like feeling around in a toolbox while trying to build something. For example, I read lots of Aristophanes – Wealth, Birds – before writing my story. I don’t see the direct influence, but the reading helped on another level.

It can take hours to get “in the zone,” and sometimes you have to take a break
Very rarely can I just bang out prose that I’m comfortable with after immediately switching to it from some other task. I can’t just unfurl a good paragraph or poem right after exercising, and it’s a struggle to do so after playing a video game. This seamless multitasking seems mythical.

Instead, getting into a good zone requires one or both of the following:

Spending minutes or hours writing seemingly false starts: writing whatever is on my mind is a good way to clear the system and sometimes those ideas can be woven back into the eventual piece
Writing, encountering resistance, stepping away, and coming back: In another of Graham’s essay, he talks about how problems are often solved by returning to them later. Having time to walk (“All truly great thoughts are conceived by walking” – Nietzsche) and think is important, but your brain is also doing unconscious work for you, working out the kinks.
It’s fine – even preferable – to start in the middle
One of the most destructive tendencies in writing is trying to hammer out an epic introduction before even knowing what you’re writing about. This habit leads to overly broad introductory sentences (“Since the dawn of time, humankind has always liked ideas” or some such), plus it’s incredibly, incredibly constraining – it’s like you’re tying weights to your ankles before you even start the race!

Many aspects of the story I wrote only came into my mind in the act of writing – I did not, perhaps could not, conceive of them beforehand in the abstract. Starting in the middle or anywhere, using stream-of-consciousness if you have to, can be so much more productive than taking a strictly algorithmic approach to writing. On that note…

It’s hard not to be influenced by James Joyce
I once loathed Joyce, and I would never mention him as a favorite author. Yet, it is humbling to consider his influence. Almost any seemingly unstructured, free-form writing, chock-full of poetic sensibilities rather than just linear storytelling, owes a debt to Joyce. Reading Ulysses helped me chisel my way out of my years-long writer’s block, not because I liked it but because it refocused my mind on what tools were available to me as a writer, and showed me what could be done with them.

A Chromebook can help you stay focused
The Internet is terrible for focus. I mostly agree with this guy who can’t stay off IMDb when trying to write from his computer. While I haven’t faced this constant temptation while writing blog posts or technical writing, I can really feel it when attempting anything creative, perhaps since creative projects can be open-ended and make me feel like I can never read enough to prepare myself (when in fact my “reading” is just dicking around on Hacker News). So why/how did I write my story on a computer with an OS that is useless without an Internet connection?

Chromebooks, especially the Samsung ARM model from late 2012, are limited machines. Their limitations are part of their power and appeal, though. When using my Chromebook, I don’t have to deal with the vast, tangled mess of files on my MacBook, nor its ability to load webpages much more quickly than this ARM-powered laptop. I don’t keep as may tabs open and I don’t multitask (multitasking is bad for you overall, and a real killer for writers). I plan to write as much as I can from Chrome OS.


Footwear Evidence for Writers

Helping Writers Write It Right

Tuesday, March 19, 2013
Footwear Evidence for Writers – by Patti Phillips
Conferences are a blast for the mystery/thriller writing crowd these days. And not just because of the workshops improving our craft and technique providd by the many writing organizations. I appreciate those I do. But for all-out, slam-dunk fun, I go to the Writers' Police Academy (founded by Lee Lofland). It’s a three day, hands-on, mind-blowing experience that demonstrates the nuts and bolts of police and fire and EMS procedure – taught by professionals and experts actively working in the field. All with the purpose of getting writers to improve their technical knowledge so that they can get it right on the page.
WPA2012

Along with several other strands of study, the last two WPA conferences provided classes in bloodstain patterns, fingerprinting, and alternate light sources (ALS) conducted by Sirchie instructors. Because of the standing room only enthusiasm for these classes, Sirchie offered a five-day Evidence Collection training session for writers at their own complex in North Carolina. Sirchie makes hundreds of products for the law enforcement community and I felt this would be a great opportunity for Detective Kerrian (my protagonist) to learn more about the latest and best gadgets being used to catch the crooks.
FootwearSingleCastIMG_0536

Wolverine cast
Criminals rob, murder, rape or otherwise inflict bodily harm upon their victims. Physical evidence at a crime scene is an essential part of figuring out what happened. It is up to the police officers, investigators, and examiners to recognize what is and is not part of the evidence and then interpret the importance of each fiber, fingerprint, bloodstain, and other material in order to secure a conviction of the correct individual.
One of the most overlooked pieces of evidence at a crime scene is created by footwear.
If a window breaks as a thief enters the premises during the commission of a burglary, the glass will fall into the house, and onto the floor or rug below the window. When the thief steps through the window, unless the thief has wings, he/she will probably plant a foot right in the middle of the glass. And walk through the house, most likely tracking minute pieces of that glass. That glass may also become embedded in the grooves of the sole of the shoe, creating a distinctive footprint.
If the investigating officer can place a suspect at the scene with the footprint, then there is probable cause to fingerprint that suspect and hopefully establish a link to the crime.
A new method of eliminating suspects right at the scene involves stepping into a tray that contains a pad impregnated with a harmless clear ink that doesn’t stain, then stepping onto a chemically treated impression card. (So safe that it’s often used on newborn babies for the hospital records) No messy cleanup, immediate results, and it can even show details of wear and tear on the shoe. This can be a way to establish a known standard (we know where this impression came from) to compare with multiple tread prints at the scene.
FootwearClearInkImpressionIMG_0399
Footwear Clear Ink Impression
Another tool for creating a known standard is the foam impression system. It takes a bit longer, (24 hours) but clear, crisp impressions can be made, including of the pebbles and bits stuck deep into the grooves and the writing on the arch. Very helpful when trying to place suspects at the scene. A rock stuck in the sole is a random characteristic that can’t be duplicated, so becomes another point of identification.
We definitely wanted to try this method for ourselves. Each of the writers stepped into the box of stiff-ish foam – a bit like stepping into wet sand.
FootwearPressDSC_3253
Using foam impression system
An impression is made instantaneously. Look at the detail – down to the wear on the heel.
FootwearWolverineIMG_0410
Foam impression of Wolverine boot
We used pre-mixed dental stone (made with distilled water and the powder) to fill the impression.
FootwearCastPouringIMG_0411

Making the cast with pre-mixed dental stone
We waited 24 hours for them to become firm enough to pop out of the foam. We now had permanent records of the footwear treads, which could be used for comparison to other prints found at the scene. There were more than a dozen of us walking through that room every day on a regular basis and assorted other visitors tramping through the perimeter. If a crime occurred before we left for the week, we’d have a LOT of eliminating to do, but we were ready!
FootwearCastsIMG_0016

Photo: Footwear casts
Occasionally footprints are found on the ground outside a window or in the gardens surrounding a house after a burglary or homicide. Ever see a crime show on TV where the fictional investigator makes a snap judgment about the height and weight of the owner of the footprint because of the depth of the impression? That’s merely a plot device and is not scientific evidence in real life. A crime scene photographer or investigator can photograph the footprint (next to a measurement scale), make a take away cast, and then compare the impression with those of the suspects or other bystanders at the scene. Beware: making a cast of the print destroys the print, so a photograph must be taken before pouring that first drop of dental stone.
Footprints can be found at bloody crime scenes as well. The suspect walks through the blood, tracks it through the house, cleans it up, but the prints are still there, even though not obvious to the naked eye. As we learned during the ‘Blood and Other Bodily Fluids’ session, blood just doesn’t go away, no matter how hard you try to get rid of it. It seeps into the cracks and crevices of a floor and even behind baseboards.
A savvy investigator will collect sections of carpet (or flooring) taken from where the suspect might have walked during the commission of the crime, then conduct a presumptive test for blood (LCV - Aqueous Leuco Crystal Violet), find a usable footprint, compare it to a known standard, and then be able to place the suspect at the scene.
 FootwearPrintDSC_2388
Footwear Print
Kudos to Robert Skiff, the Sirchie Training Manager/Technical Training Specialist who conducted the classes with his assistant, Chrissy Hunter, all week. He fielded our many (sometimes wild) questions with solid expertise as we attempted to find the perfect scenarios for our fictional crime-fighters and criminals.
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Patti Phillips is a transplanted metropolitan New Yorker/north Texan, now living in the piney state of North Carolina. Her best investigative days are spent writing, cooking, traveling for research, and playing golf. Her time on the golf course has been murderously valuable while creating the perfect alibi for the chief villain in “One Sweet Motion.”
Did you know that there are spots on the golf course that can’t be accessed by listening devices? Of course, it helps to avoid suspicion if you work on lowering your handicap while plotting the dirty deeds.
Patti Phillips writes the www.kerriansnotebook.com blog and the book review site www.nightstandbookreviews.com

Five Questions to Ask Yourself Before Crowdfunding a Film


Five Questions to Ask Yourself Before Crowdfunding a Film
Posted on February 26, 2014 by Aaron Djekic Updated February 26, 2014
By: Ryan Strandjord

1. Are you willing to be the face of your campaign?

The personality of the creator behind the film can often be the difference between someone admiring the project and actually making a donation. First and foremost this means that YOU HAVE TO BE IN YOUR VIDEO. Making a personal connection with your audience is paramount. Seriously, go look at how many successful campaigns don’t have the filmmaker in the video.

2. Is this a project worth crowdfunding for?

This is a tough question to answer on your own so you may need some help (see #3). Just because you want money to make your film doesn’t mean you should ask for it.
Is this a film that people are going to get excited about? What’s the hook? Have you pitched the film to a number of people already? It’s a great way to gauge potential interest in the story. If people aren’t interested they’re not going to donate.

3. Can you assemble a team to work on the campaign with you?

Don’t do it alone. You’ll want people to consult on your ideas, others to help produce/shoot/edit videos, and possibly more to help with marketing and to push social media promotions. If you’re doing it alone then whenever you get “busy” the campaign stops evolving. Filmmaking is a collaborative art and crowdfunding should be no different.

4. Are you prepared to follow up with your backers throughout the life of the project?

Launching a crowdfunding campaign is like entering into a marriage with your future backers. If you’re working toward a sustainable career as an artist this union is vastly important. People want more than just their perk and to see the movie and keeping your audience engaged helps you to fulfill one of the greatest benefits of crowdfunding a film project which is AUDIENCE BUILDING. This is especially important if you ever plan on crowdfunding for another film in the future.

5. How much are you willing to sacrifice to make the campaign a success?

It takes hard work to reach your goal, and that translates into hour after hour spent prepping for the campaign and pushing it after launch. Be prepared to wake up early, work over your lunch break, and to spend many evenings working on getting the next donation. Often it becomes a battle of attrition. You have to make sacrifices with your time and for a bit sleep/friends/fun will have to wait. This is where you find out how important making the film is to you.



Ryan Strandjord is a Minneapolis based filmmaker, producer, crowdfunding consultant, and community organizer. His latest film City Boots premiered at the Minneapolis St. Paul International Film Festival, and will soon make it’s museum and television debut at the world-renowned Walker Art Center and TPT respectively. The film has also played numerous festivals around the Midwest. He’s currently developing a script for Prescription Happiness, a story about a young pregnant woman struggling to hold onto free emotion while living in a society controlled through prescription drugs.